There are many factors that contribute to the success of a restaurant. You don’t want to provide anything short of an unforgettable experience, from the quality of the food to the standard of hospitality. While these are paramount to establishing a restaurant’s reputation, there is another crucial aspect that restaurant owners need to pay attention to, and that is the ambiance that they are able to offer to their customers.
The atmosphere of a restaurant is what makes customers want to come back and dine there. It’s not always just about the meal itself; a memorable experience also has to do with how great the service was, whether the music was too loud or too soft that it distracted from the enjoyment, or whether the area was clean and smelled pleasant. In today’s competitive restaurant scene, it’s crucial to create an atmosphere in your restaurant that suits both the food you serve and the guests you want to attract. Every detail in your establishment should contribute to creating the perfect ambiance.
Factors that Affect the Ambiance of your Restaurant
There are several ways to make your restaurant look and feel better, and when it comes to improving the ambiance, making some small changes to some key elements in your restaurant can make a big difference.
Here are a few ways that you can do this:
Everyone has their own preferences when it comes to proper lighting in a restaurant, but having enough light for your customers to see their food and read the menu is a simple but important consideration that you should not ignore.
The ideal lighting for a restaurant depends on the mood you want to convey. For example, low lighting creates a relaxing atmosphere that encourages guests to savor their meal and stay a little longer. In a romantic setting, the lighting is dim, and candles are used to enhance the mood.
Brighter lighting, on the other hand, is ideal for the midday rush and is usually seen in fast food or casual dining concepts, where natural light passes through the main doors and windows.
A great way to create a cohesive restaurant ambiance is to perfect its color scheme. An accent wall can increase the visual appeal of your restaurant, and many of your guests would love to take photos against an eye-catching backdrop.
Some restaurateurs use earth tones like neutral browns and greens in combination with plants and minimalist furniture to create an airy, breezy atmosphere outdoors.
You do not necessarily have to fully redesign your restaurant just to make it more vibrant. Just a little splash of color within your current theme can go a long way.
Research has shown that diners are more willing to spend money at a restaurant where good music is playing. After all, it would be strange to dine in a place without music where everyone can hear each other!
Further studies have also revealed that people tend to eat at the speed of the music being played. So, when it comes to finding the right sound for your restaurant, make sure that the mood of the music matches the type of food you’re serving. It acts as an ambient element – it should not overpower your guests’ conversations, but it should elevate the mood for them.
- Staff Grooming
Your restaurant staffs represent the image of your food business. Thus, their grooming, attitude, and level of customer service excellence can be a great way to promote your brand and elevate your restaurant. You want your customers to see that your staffs are approachable, well-groomed, and professional.
Guests tend to pay more attention to customer service than other external restaurant features, and that’s why it’s important that your staff exude an air of sophistication and professionalism.
- Tables and Chairs
The right seating will benefit the impression your customers have of your restaurant, even before they order their meal. It’s not just about aesthetics but also about comfort and how it fits in with all the other pieces in making sure people can move comfortably in the dining area.
Choosing the right tables and chairs is an investment, as you need to select the right pieces that can withstand the daily wear and tear of a fully functional restaurant. It also plays a part in maintaining good hygiene in your business, you need tables and chairs that can be easily wiped down and cleaned, that you can easily see food residue on, and that is stain-resistant.
Finally, furniture affects your customers’ dining experience. Tables that are too close together are uncomfortable for diners, as the chairs bump into each other as they come and go. You should also provide the right selection of seating that works for friends, couples, and families – where they can sit, eat, and talk comfortably without being disturbed.
Enhance your Restaurant’s Seating with the Uratex Lifestyle Collection
The Uratex Monoblock Lifestyle Collection is the latest plastic furniture innovation from Uratex for Business. It’s our solution for helping restaurants achieve the perfect ambiance that delivers a great dining experience.
This collection of seating is made from 100% virgin resin that is manufactured using plastic injection machines. The furniture is durable and has UV protection, making it suitable for both indoor and outdoor dining concepts in hotels, restaurants, cafes, resorts, and catering services.
Below you will find an overview of our main products and their key features:
- Brooklyn Lifestyle Chair
The Brooklyn Chair has a UV stabilizer and is lightweight yet strong. This minimalist chair features a solid back design and a sturdy base.
Olympia Lifestyle Chair
This modern, minimalist accent chair features sleek, clean lines and is available as a bistro chair or with an armrest.
- Belleza Armchair
The Belleza Armchair is specially crafted with an open weave pattern that features the refined look of rattan. It features an armrest for added comfort and support.
- Enna Lifestyle Chair
The Enna Lifestyle Chair is expertly crafted to look stylish and feel comfortable. It has a wide, rounded seat, curved spindle back, and sturdy tapered legs.
- Marciana Lifestyle Chair
With its combination of straight lines and solid elements, the Marciana Lifestyle Chair can be easily integrated into a variety of interior styles. This modern chair offers a spacious seating space.
- Aversa Lifestyle Chair
Straight and rounded, smooth and rough, the Aversa Lifestyle chair combines contrasting shapes and textures to provide comfort, style, and durability.
- Viola Lifestyle Chair
Simple and elegant, Viola Lifestyle Chair features a rounded back that mirrors its wide seat for a comfortable experience.
- Charlotte Lifestyle Chair
With its flowing design from top to bottom, the Charlotte Bistro offers seamless style without compromising on functionality. It has an anti-static feature to reduce surface marks.
We can help you reinvent your restaurant’s atmosphere with our selection of quality plastic furniture. Visit our Lifestyle Chair Collection page to learn more.